Latest Writing
Articles by Jake Hundley
AI
Why Perplexity Cites Some Brands and Ignores Others
Six documented cases from published research. Every figure below comes...
AI
How to Track Brand Mentions in ChatGPT
A three layer measurement stack, and an honest account of what it cann...
AI
AEO vs SEO: What AI Companies Need to Know
AEO vs SEO, scored across eight rounds of 2026 data. The result was a...
AI
What Is Answer Engine Optimisation and How Does It Improve Visibility?
AI answers are replacing search clicks. Learn how AEO gets you quoted...