Tom Whitaker

I run paid growth and conversion for AI SaaS clients, which mostly means finding the exact point where a free-trial sign-up quietly dies and fixing it. Before Trustvor I ran in-house growth at two early-stage AI startups, so I've sat through plenty of agency reports that look impressive and mean nothing. I write about what the numbers really say ROAS, cost-per-trial, and the metrics everyone ignores.