Articles by Alex Hudson
SaaS Conversion Rate Optimization: The Complete CRO Guide for AI Products
Benchmarks, funnel tactics, and pricing decisions for teams selling AI...
Profound or Ahrefs Brand Radar: which AI visibility tool fits your team in 2026
Both tools tell you whether ChatGPT, Google AI Overviews, Perplexity a...
How to Refresh Old Content Without Losing Rankings
Every page you publish starts to age the moment it goes live. Rankings...
Content Inventory vs Content Audit: What's the Difference?
The two terms get used as if they mean the same thing. They do not. On...
How to Find and Fix Keyword Cannibalization on Your Website
When two of your own pages chase the same search, they compete instead...
How to Identify and Fix Content Decay Before Rankings Drop
Organic traffic rarely disappears overnight. It fades quietly, one pos...
How to Map Keywords to Pillar and Cluster Pages Without Overlap
A survey of your own topic is only useful if every query has exactly o...
How to Audit Existing Content Before Building a Cluster
Most failed topic clusters were not written badly. They were built on...
25 content pillar examples for different industries and brands.
Pillar advice fails at the moment of application, when a real brand in...
Pillar Page vs Topic Cluster vs Content Hub: What You're Actually Building
One is a URL, one is a structure, one is a destination. Mislabel which...
Social Media Content Pillars: How to Pick 3–5 That Constrain Your Calendar
Most teams treat pillars as categories to sort finished posts into. Th...