Articles by Jake Hundley
How to Move from Product Hunt Traffic to Sustainable Growth
Product Hunt traffic vanishes in 72 hours. Use 2026 benchmark data to...
How to Create Demand When Your Product Category Is New
Learn how to create demand when your product category is new, with a d...
How Google Understands an AI Brand
Google reads brands as entities, not keywords. Here is how its AI veri...
Schema Markup Every AI Product Website Should Use
The structured data every AI product website should use so ChatGPT, Pe...
How to Build Topical Authority in a New AI Category
In a brand-new AI category, there's no incumbent to outrank. Learn how...
Why Your Competitor Appears in AI Answers and You Don’t
AI tools name your competitor, not you. Learn why AI answers ignore Go...
How to Measure Share of Answer
Peer-reviewed data shows AI cites sources at retrieval rank 4.89, not...
How to Structure Content for AI Search Citations
One study changed only the structure of a page, left every word intact...
Why Perplexity Cites Some Brands and Ignores Others
Six documented cases from published research. Every figure below comes...
How to Track Brand Mentions in ChatGPT
A three layer measurement stack, and an honest account of what it cann...
AEO vs SEO: What AI Companies Need to Know
AEO vs SEO, scored across eight rounds of 2026 data. The result was a...
What Is Answer Engine Optimisation and How Does It Improve Visibility?
AI answers are replacing search clicks. Learn how AEO gets you quoted...