Articles by Jake Hundley
How to Optimize Content for AI Overviews
AI Overviews now sit above the links on roughly half of Google searche...
How to Find Thin Content and Decide What to Do With It
Most sites are not short on pages. They are short on pages that earn t...
How to Audit Internal Links and Find Orphan Pages
A practical way to map how your pages connect, spot the ones nothing l...
Content Pruning for SEO: What to Delete, Redirect, Update, or Keep
Publishing more is easy. Knowing what to cut is where rankings are act...
Content Audit: What It Is, Why It Matters, and How It Improves Your Website
Most sites do not have a traffic problem. They have a pile-up problem....
How to Choose Content Pillars Using Keyword and Audience Research
A pillar is a bet on a topic you intend to own for years. Here is a re...
How to Measure Content Pillar Performance: KPIs, Metrics and Reporting
Pillars are long bets, and long bets break normal content analytics. H...
What Is a Content Pillar? The Complete Guide to Strategy, SEO, Examples & Implementation
The term means three different things. Most guides only tell you one o...
Paid vs Organic for Early-Stage AI Startups
A 90-Day Deployment Plan for Your First $10K
What Is llms.txt and Should Your AI Company Add One?
A plain text file proposed in 2024 promised to make websites readable...
How to Position Against an Incumbent Everyone Already Trusts
Trust is not a feature you can out build in a quarter. It is a decade...
Why LLMs Paraphrase Some Sources, and Link to Others
How training, retrieval, copyright law and licensing deals decide whet...